My career at a glance.

CapMetro | 2023 – 2025

My responsibilities included:

• Directed the Public Relations and Social Media teams, ensuring the execution of strategies that enhance the company's public image and effectively navigate crisis communications.

• Acted as the primary media contact, developed and maintained relationships with journalists and bloggers, and developed key messages for executives, ensuring rapid, clear communication during crisis.

• Developed and implemented innovative communication strategies, including digital content, media events, and public relations campaigns, to engage customers, drive awareness, and support the agency’s goals.

• Provided media training and strategic counsel to senior leadership, including the President & CEO, preparing them for interviews, public statements, and policy communications.

Key Accomplishments:

• Delivered PR campaign with 1.8 million impressions, 14+ media placements, & $40 million AVE and won 1st Place in 2025 APTA AdWheel Award.

• Re-negotiated PR services contract saving ~72% ($40k+).

• Increased positive brand sentiment YoY by 134%.

Austin Transit Partnership | 2022 – 2023

My responsibilities included:

• Developed and executed integrated communications strategies that enhanced public and media relations and ensured transparency and accessibility across all communication channels.

• Served as the main media contact, developed key messaging for executive leadership and the board of directors, addressed crises, and built strategic partnerships that supported public visibility and trust.

• Project manager for large, cross-agency communications projects, including developing and updating communications plans.

• Managed the organization’s website during a web migration, ensuring optimized accessibility and inclusivity in web design.

Key Accomplishments:

• Led an intensive three-month communications campaign for a public showcase event that secured 11+ media placements and attracted 700+ attendees.

• Created internal communications channels and established external communications protocols, including a media training program, from the ground up.

• Project manager for a cross-agency team tasked with delivering the agency’s first annual report, which includes ghostwriting for both the executive director and the chair of the board of directors.

City of Austin | 2018 – 2022

My responsibilities included:

• Developed and led communication projects, ensuring alignment with the City of Austin’s strategic goals and ensuring projects were completed on time and within budget.

• Acted as liaison between the City of Austin and the media, building relationships, handling inquiries, writing press releases and social media copy, and coordinating media events.

• Organized and facilitated in-person and virtual public events, meetings, and outreach programs to engage with the community and gather feedback.

• Wrote and edited content for various communications channels, including web, social media, newsletters, and marketing materials.

Key Accomplishments:

• Lead communicator for the comprehensive land use code revision initiative, managing a cross-departmental team of 18.

• Co-led the crisis communications strategy during COVID-19, overseeing a team of five and managing a campaign budget of $91k.

• Co-led the revision of the city’s social media policy as one of three elected members of the governing board for the city’s social media steering committee.

City of Austin | 2020 – 2020

My responsibilities included:

• Cultivated strong relationships with internal and external partners to ensure cohesive and effective communication strategies.

• Developed and implemented short and long-term communication strategies, including objectives, target audience, messaging, and tactics, aligned with the City of Austin's goals and priorities.

• Provided expert guidance on branding and marketing for city events and initiatives, ensuring consistent messaging and visual identity across all platforms.

• Utilized various social and digital media channels to share information, engage with the community, and promote the city's programs and services.

Key Accomplishments:

• Personally recruited by the Communications Director to temporarily fill this role and provide departmental support.

• Created and led the strategy to pivot a city-wide event to an all-new, all-virtual format, keeping the event’s 56-year streak alive.

• Led a communications strategy for an internal fundraising campaign that exceeded a $450k fundraising goal within four weeks.

City of Austin | 2016 – 2018

My responsibilities included:

• Planned, created, and optimized multi-channel digital marketing campaigns, including paid search, display ads, email marketing, and social media, to drive brand awareness and engagement.

• Produced and managed high-quality digital content, including visually creative and engaging graphic and video content for social media, while ensuring SEO best practices to improve search engine rankings and increase website traffic.

• Monitored, analyzed, and reported key performance metrics for department leadership to assess campaign effectiveness, generate insights, and optimize strategies for improved results.

• Oversaw social media accounts, developed content calendars, engaged with audiences, and leveraged analytics to enhance user engagement and brand presence.

Key Accomplishments:

• Achieved over 300% YoY growth in engagement across digital channels.

• Launched mobile app, achieving 10,000+ user downloads within the first month.

• Recruited as a consultant to provide design, research, and testing feedback for the city’s comprehensive website overhaul.

Falcon Bank | 2011 – 2016

My responsibilities included:

• Built relationships with local media, businesses, and community leaders to promote the bank’s services and initiatives. Drafted press releases and coordinated media opportunities.

• Led a team of two graphic designers and served as the creative director for all digital, print, outdoor, and radio/television promotional materials, ensuring consistent branding and impactful messaging.

• Developed and implemented internal communication strategies, including newsletters, staff updates, and engagement initiatives, to improve employee morale and foster a strong workplace culture.

• Assisted in organizing local events, sponsorships, and outreach programs that strengthened ties with the community and promoted new business.

Key Accomplishments:

• Led campaigns that drove over $260 million in asset growth within four years, meeting goal of reaching $1 billion in assets.

• Owned and led the strategy for the bank’s first-ever use of video ads and social media marketing.

• Known locally as ‘that guy from the commercials.’

Falcon Bank | 2008 – 2011

My responsibilities included:

• Created visually engaging graphics for print ads, websites, billboards, and other marketing materials to promote the bank’s services and community presence.

• Developed graphics and layouts tailored for a bilingual audience, ensuring messaging resonates with both English- and Spanish-speaking customers.

• Designed presentations, reports, newsletters, and promotional materials for both internal teams and customer engagement initiatives.

• Developed templates and frameworks to ensure consistency in branding across all digital, print, and marketing materials.

Key Accomplishments:

• Created and established the bank’s first Brand Standards and Guidelines assuring legal compliance.

• Designed the UX/UI of the bank’s first mobile banking app.

• Oversaw migration and overhaul of the website and online banking portal.